Cain winning the belt and remaining HW Champ for an extended period of time will be really good for the UFC. The more Mexican/Mexican-American fans who get into the sport because of Cain being Champ, the better. Brazilians will still love & support their fighters no matter what, that country is hooked. Cain needs a long string of consecutive victories as Champ & for the UFC/Zuffa/Fox to really push his Mexican heritage. We talk about tapping into the huge Indian & Chinese markets, but Mexico is even more important. They are already a fight-friendly culture, and someone like Cain can bring in millions of new fans. Not only that, but Mexico produces some great athletes. Look at all the great/exciting Mexican boxers out there, and imagine them learning some TDD. The bantamweight division is gonna be STACKED!!