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I know that the "UFC is dying, Bro" this is kind of a running joke on Sherdog, but the fact is that ESPN is dying...which makes me wonder how ESPN's deal with the UFC will end up affecting the UFC.
First, here are some sources from 2017 that detail ESPN's financial trouble:
https://www.bloomberg.com/view/articles/2017-04-28/espn-can-t-afford-to-go-on-like-this
http://www.businessinsider.com/espns-layoffs-spell-trouble-for-live-sports-2017-3
https://www.fastcompany.com/4030219...e-for-espn-and-the-cable-bundle-as-we-know-it
And here's an article from last month with a pessimistic outlook of ESPN+:
https://www.zacks.com/stock/news/299355/should-disney-investors-worry-as-espn-plus-underwhelms
Now it would appear this deal with the UFC is a last-ditch effort by ESPN to salvage what's left of its business in the face of declining viewership and ad revenue. I'm not sure how wise it is for the UFC to put all of its eggs in this basket.
First, here are some sources from 2017 that detail ESPN's financial trouble:
https://www.bloomberg.com/view/articles/2017-04-28/espn-can-t-afford-to-go-on-like-this
http://www.businessinsider.com/espns-layoffs-spell-trouble-for-live-sports-2017-3
https://www.fastcompany.com/4030219...e-for-espn-and-the-cable-bundle-as-we-know-it
And here's an article from last month with a pessimistic outlook of ESPN+:
https://www.zacks.com/stock/news/299355/should-disney-investors-worry-as-espn-plus-underwhelms
Now it would appear this deal with the UFC is a last-ditch effort by ESPN to salvage what's left of its business in the face of declining viewership and ad revenue. I'm not sure how wise it is for the UFC to put all of its eggs in this basket.