Machida vs Ortiz
Chael vs Anderson (after the Maia fight/trouble with Dana)
Masvidal vs Cerrone (after the union talk/trouble with Dana)
Eddie vs RDA (to set up Conor favorably despite Eddie doing worse than the rest of the top 5 prior to getting that shot)
Siver vs Conor (magically ranked to set up a title shot)
Maia vs 3 wrestlers with great TDD in a row (and his title shot was short notice at that, to minimize chance of holding belt)
Bader not being rehired despite being top 5 in one of the most shallow divisions
Anderson vs Forrest (to rejuvenate the marketing after it stalled for him being P4P best)
Compare promotion of Ronda/Sage/Perry/Conor/Ngannou vs Amanda/Stipe/Khabib/etc
The "black Fedor" of LW guy. Forgot his name. Made to be an example when he came to UFC/all terrible matchups.
Jon Fitch/Khabib/Jacare/Tony being denied title shots for years
No rematch for Aldo/instant rematches for Ronda/Conor/JJ/etc
This shit is literally all the time. Way too many to name, those are some random ones off the top of my head. Once you're cognizant of the fact that stacking the deck is an integral part of their playbook, you'll spot them a little better.