fiftysvn, thank you so much for the kind words and the plug!
akdms, the market for instructional videos is so shockingly small that it almost makes any discussion of it seem pointless...and yet I cant help myself from talking about it. lol
There was a time when someone like Ryan could have made $30,000 from a single production (usually a set, not a single DVD), but I think those days are long gone. Again, I dont have anything near his name recognition (rightfully so), so I cant really use my own sales as an example, but I think any video producer/instructor out there would be overjoyed to sell 1000 units of a title in one year.
I think people look at Avatar or other Hollywood movies and feel that their download is not even a drop in the bucket compared to the money the movie they're downloading generates, and then perhaps they apply that same way of thinking to instructional videos, but the two are vastly different in many, many ways but particularly because each unit sold is a much larger percentage of the total potential sales amount that it simply impacts the producer of instructionals much more when people choose to download.
I'm familiar with another hobby/profession (Magic) that is dealing with the same problem. Tons of torrents of dvds and even pdfs of books being uploaded. The leading book publisher in this field has curtailed his output because of all the stealing that's going on.
Different tactics have been used to curtail all this dishonest activity. One author just asks readers to do the right thing. This is not an issue that arose with the advent of the net however. Copying was an issue for publishers of manuscripts and pamphlets with the introduction of the copier.
I used to hear the same rationalizations back in the 70s and 80s as I have heard in the last 20 years. While the technology advances making it easier to "infringe" upon copyrights the excuses for doing it haven't changes much at all.
I really enjoy people expressing their opinions on how much someone else should be paid for something. I used to have naive ideas about how much someone should make or pay me until I spent time doing bookkeeeping for a couple different companies. That combined with running my own company for a while made me appreciate just how many expenses there are with delivering a service or bring a product to market. Not that it matters really as even if a person is getting a huge profit margin bringing it up as a reason while its okay to illegally copy movies etc. is just another rationalization.
I guess rationalizations make it easier to face the fact that you know you shouldn't be doing what your doing.