Does the UFC even promote cards anymore?

[Mongoosemk12]

As much as we have all rightfully been bitching about the quality of cards lately, this one isn't horrible and full of nothing but DWCS regional fighters. I haven't seen a single promotional piece for this card though. Usman, Rose, and Garbrandt are all former UFC champions. Jamie-Lyn Horth and Rodolfo Bellato are former LFA champions. This seems like a lay-up. I'm not gonna lie, it really feels like the company cares even less about their product than their fans do at this point.

 

[mangokush]

Dana is too busy giving suspiciously large cash payments to much younger men

 

[RockyLockridge]

not at all. I feel like i only see promos for UFC cards when im watching a UFC card already. No idea what they do to reach new audiences. Word of mouth is all they have.

 

[Flower2dPeople]

Why put in the effort?

 

[Kung Fu Kowboy]

ESPN promotes ESPN Content on ESPN

 

[Mongoosemk12]

ESPN promotes ESPN Content on ESPN

Ah that's why I haven't seen anything. Their app doesn't work

 

[Deleted member 620098]

Yeah, they stopped doing a lot of promotional material like sit-down interviews, big press conferences, etc.
Now it's just Dana yelling in a room and Youtube marathons

 

[CrimsonFan]

Who cares. I know I dont

 

[SalvadorAllende]

Cody has been sad to watch for years.
Rose.. nobody cares about her.

Other than watching the main even expecting to see Usman flatlined and shut up for a while.. I don't think this card is very interesting at all from relevancy point of view.

Is there any decent prospect or something to watch it for?

 

[Last Falconry]

if mma seems boring to you at the moment it's probably because the whole operation is on autopilot. the closest thing to promotion that exists in the sport anymore is some dipshit going on some other dipshit's podcast. grim stuff

 

[Tweak896]

There are different definitions of promoting. Something like Conor/Khabib gets commercials everywhere and plastered on NYT square. These apex cards won't ever get that. The only big difference to me is they don't push PPVs on tv anymore, but no one watches tv.

I swear the people who complain about "promotion" don't specifically say what UFC isn't doing. They are on their social media about every fight that comes up. Makes the same behind the scenes videos and press conferences. The fighters are typically more boring, which comes from so many non-US top fighters.

 

[ocfightfan]

They used to be a fight promotion.

Now they are a content creator for streaming platforms.

 

[Mongoosemk12]

There are different definitions of promoting. Something like Conor/Khabib gets commercials everywhere and plastered on NYT square. These apex cards won't ever get that. The only big difference to me is they don't push PPVs on tv anymore, but no one watches tv.

I swear the people who complain about "promotion" don't specifically say what UFC isn't doing. They are on their social media about every fight that comes up. Makes the same behind the scenes videos and press conferences. The fighters are typically more boring, which comes from so many non-US top fighters.

Press conferences at the Apex are basically free. This card is the exception, but in a lot of recent cards nobody even recognizes the fighter's names much less their faces. UFC is depending on fighters to promote themselves these days. It's not a good track to be on.

 

[Pequeño Corey]

Cody has been sad to watch for years.
Rose.. nobody cares about her.

Other than watching the main even expecting to see Usman flatlined and shut up for a while.. I don't think this card is very interesting at all from relevancy point of view.

Is there any decent prospect or something to watch it for?

A card so good, one might even consider streaming it

 

[TITS]

Jamie-Lyn Horth and Rodolfo Bellato are former LFA champions.

That's weird, the girl Jamie-Lyn Horth is fighting was also a LFA champion. There might actually be others on this card. Plus, Chiesa and McGee are TUF champions.

EDIT: Ricky Simon was also an LFA champion.

 

[Tweak896]

Press conferences at the Apex are basically free. This card is the exception, but in a lot of recent cards nobody even recognizes the fighter's names much less their faces. UFC is depending on fighters to promote themselves these days. It's not a good track to be on.

True, they are milking ESPN deal with putting on cards with no names in apex. But I ask you, what did they use to do but aren't anymore? "They need to promote" is too generic of a phrase, what specifically should they do?

 

[560ti]

They used to be a fight promotion.

Now they are a content creator for streaming platforms.

Exactly. I remember when they announced the terms of the Disney deal and how many events they were having I told people that UFC is basically just going to be relatively speaking affordable volume content.

Like you said they're just content at this point, Disney did the deal just to fill live sports weekly quotas.

 

[markys00]

Nope. UFC is dying haven't you heard?

 

[b00tysweat]

You don't remember Snoozemans championship reign?

you ready for 5 rounds of wrestling?

goodnight Atlanta

 

[bigfootsbreath]

Dana is too busy giving suspiciously large cash payments to much younger men