They underestimated how many people also solely had BT Sport simply for UFC and UFC only, they really thought that these people wouldn't cancel because they'd miss their champions league or whatever else but they were completely wrong.
When the guy on the phone called me he was saying about how BT Sport were getting something like 50 subscriptions in a really short period of time constantly from them having UFC on their network the way that they did, soon as they pulled this shit that dropped down to 11 and their targets aren't being hit by a long run, he was really honest which I was surprised with but thought it was great.
It baffles me how someone even thought this would be a good idea. Here you have this TV channel that are winning and getting constant new customers each day at an immense speed due to how they've presented things and not been greedy/tried to pull this shit (until now) and yet someone thinks "I know, lets do this to the UFC fans as well and see what we can get away with", shooting their biggest business support in the back and they really didn't think they would get backlash for it or be wise to it, yet it went the complete opposite for them and they were hit with literally tons of cancellations constantly throughout the period since they announced it.
They obviously thought that because they'd pulled people into contracts too they could also get away with it but even though I know some people who have tried to cancel have been hit with the "You can't, you're in contract" thing they've actually been able to in the end if they've been persistent because BT Sport have gone against what they promised and lead people to believe, plus I think people have done so anyway without caring out of principle so they've obviously shot themselves in the foot here have BT Sport.
As I say earlier, it's baffling and disheartening really because BT Sport HAVE been fantastic with bringing us the UFC footage, they've also been a huge backbone of the sport growing here in the UK and I have nothing but mad respect and appreciation for them for doing this, however the silly little stunt they tried to pull recently has lost a lot of respect for them from fans (most previously loved BT Sport and had mad respect for them yet they've done a complete 360).
I know not everyone watches all the other shows outside of the main events but you'll be surprised how many do and love those shows (me included, I watch pretty much all of it and love it as part of my subscription), it's really making the sport grow as people watch these shows and the live events (which again, was beneficial to BT Sport massively both money wise and respect wise which is very important in business). The Greatest Fights show they compiled is so good and really well put together (specially the Cub Swanson and Doo Ho Choi one), UFC Now is absolutely brilliant and the best show ever how they do that show, Dan Hardy's Inside The Octagon and to a lesser degree Open Mat is also really good, they've now started playing The Ultimate Fighter in depth (I'm not a fan of this as I prefer to see the fighters come in at their best) and also shows like UFC Connected, Main Event, Profiles in Combat, Top 10, Ultimate Knockouts etc... are all really good however they have to have the live events as normal supporting this otherwise they mean nothing and put people off the product.
BT Sport baffled me big time with this stupid decision however the PPV model in general needs to be scrapped, from day one it's been a whole idea to rinse fans and take advantage of their passion and desperation at times (expecting fans to cave, which many do) but the truth is, it's wrong and has been since day one though hopefully slowly but surely this will change (it has to) and I hope that the US and other countries who also have been stung by this can take a stand too as it's unfair on them also to be having to do this all this time, it's gone on way too long now and needs to stop.
I think we do really need to stick together on this instead of being back and forth all the time arguing between us over who pays the most as that's exactly what they want and is why this continues, our energy has been in the wrong place when it should be together against this, they're laughing right now.
Why do you keep repeating the same thing over and over? You're attaching your own quote, then making the same argument in the same post, then saying the exact same thing over the next few posts. We know this, you've told us.
In respect to bt sport personally I think they're useless. I can't wake up on a morning and watch the previous day's events, I have to wait until stupid o'clock, by then I already know the results.