My heart is in the same place as yours, but at the end of the day it's a business, and they're going to make the fights that generate the most revenue, just as fighters who have the choice are going to take the most profitable opponents they can.
I wish ability mattered more, and title shots had to be earned, but this company just sold for four billion dollars, and they're going to try and get that back as quickly as possible. What's more, fighters are in this to make money, not prove anything. They dance the happy dance when they get an easy opponent tied to a good payday. They just don't say it.