Cliffs: Dana: "When we bought the company, the Fertitas and I, we believed in the sport and more importantly the athletes. These guys are smart." translator: We found a workforce to exploit that doesn't understand their long term value. Dana: "Porn was on PPV, but UFC was not allowed, and now ... we're with Disney." translator: We found a way to shaft you harder than any pornstar ever could. Dana: "We were first with social media, we were first with websites, we were first with chatrooms, and I would go into these chat rooms and talk to fans" Dana: "You know how many times I watch a boxing match and I turn the TV off and go, 'i just got ripped off and I wasted my Saturday night' I never want people thinking that after turning off the tv after watching one of my events" Dana "At the end of the day, what I sell are holy shit moments. You have to have a few of those on a Saturday night" Dana: "Ari and I have known each other for a long time, but how are we going to work together? You know, Am I still going to have absolute and total control or are we going to have a bunch of guys now, these banker guys jumping in trying to uh, you know matchmake, change the business, change the way I run the business...? NONE of that happened. Everything is exactly the same so... it couldn't be more perfect." Translator: "Fire anyone who brings up the fact fighters combined, are only paid 10-13% of the profits of an event."