Media Dana gets asked about fans streaming UFC

[LostMyBlackBelt]

I loved it when he said he was literally going to have the F.B.I come to our houses and arrest us......

Dana thinks he runs the FBI now, maybe he should have ordered them not to raid his pal Donnie's home!

Hilarious that Trump is calling to cancel and defund the FBI now....

 

[spinup]

As the UFC pay their athletes 17% of their revenue, I stream the events for free, and spend 17% of what I saved in fighters onlyfans.
Seems fair right?

 

[Bearknuckle]

This could all be fixed if they finally abandoned the PPV model and broadcast their numbered events with commercials. Then streaming wouldn't really matter because the advertisers would still reach those eyeballs and be willing to pay to do so.

The average UFC main card lasts 180-200 minutes but contains only 50-55 minutes of fight time. That leaves plenty of time for commercials.

For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

That is the equivalent of 812,000 PPV buys at $74.99 a pop.

Most UFC PPV cards fall short of 400,000 buys. ESPN pays the UFC the equivalent of 500,000 buys in the current deal. But they would earn much more if they took it off PPV and just aired it with commercials like other popular sporting events.

The PPV model made sense when the UFC struggled to attract mainstream advertisers. They don't have that problem anymore.

It would make much more sense to broadcast the cards with commercials instead of behind paywalls and PPV. Not only would it be more lucrative, it would also more readily grow viewership by making the product more accessible and more likely to reach to new fans.

How dare you question lord dana.

 

[Only Here for Attachments]

Piracy doesn’t matter when they’re getting guaranteed ESPN money, this is just personal for FatRedBald

 

[slavomir]

This could all be fixed if they finally abandoned the PPV model and broadcast their numbered events with commercials. Then streaming wouldn't really matter because the advertisers would still reach those eyeballs and be willing to pay to do so.

The average UFC main card lasts 180-200 minutes but contains only 50-55 minutes of fight time. That leaves plenty of time for commercials.

For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

That is the equivalent of 812,000 PPV buys at $74.99 a pop.

Most UFC PPV cards fall short of 400,000 buys. ESPN pays the UFC the equivalent of 500,000 buys in the current deal. But they would earn much more if they took it off PPV and just aired it with commercials like other popular sporting events.

The PPV model made sense when the UFC struggled to attract mainstream advertisers. They don't have that problem anymore.

It would make much more sense to broadcast the cards with commercials instead of behind paywalls and PPV. Not only would it be more lucrative, it would also more readily grow viewership by making the product more accessible and more likely to reach to new fans.

They would get even more if they charged 15 dollars for all ufc a month.

 

[krelianx]

Whst do you expect him to say?

Yeah, it's part of life, we can't really control it, tough shit?

He's the president of the company. You people interpret his statements as if he was just speaking his mind.

 

[BEATDOWNS]

If khabib can stream so can I.

 

[Sgt Smith]

 

[GrantB13]

I mean, it could always be the 1% Nike pays to its workers

In sport it's different. The athletes ARE the product. You can't pay a shoe money. In this example the shoemaker is the fighter's coach who build them and put them together. But the coaches aren't paid millions of dollars.

 

[looktwice]

He's a scumbag.

 

[Foghorn Leghorn]

dana doesnt give away money for "fun" if you are talking about the nelk boys they have been working with the ufc for promotion. 250k for like a year or mores worth of promotion and vlogging trips to the events among other things like promotions and deals with casinos they had and sponsoring fighters with happy dad. dana is a businessman hes not some sugar daddy to the cool kids. there are other things to be annoyed at him with
they have also gifted dana some things oddly enough

Think you're onto something here. I've thought the same, that there was something a little "more" to the Nelk/Dana thing and it was something along these lines, but done in a way to make it viral/get people talking. Dana doesn't give a shit if people are pissed at him, and it's huge exposure for both sides.

 

[Tito Tapped]

T
For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

The best UFC events on ESPN only average 1 million views, if that.

The average NFL game last year was viewed by 17 million people.

So how about the UFC actually charges 1/17th of what the NFL does for advertising convent.

 

[TommyBikes]

This could all be fixed if they finally abandoned the PPV model and broadcast their numbered events with commercials. Then streaming wouldn't really matter because the advertisers would still reach those eyeballs and be willing to pay to do so.

The average UFC main card lasts 180-200 minutes but contains only 50-55 minutes of fight time. That leaves plenty of time for commercials.

For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

That is the equivalent of 812,000 PPV buys at $74.99 a pop.

Most UFC PPV cards fall short of 400,000 buys. ESPN pays the UFC the equivalent of 500,000 buys in the current deal. But they would earn much more if they took it off PPV and just aired it with commercials like other popular sporting events.

The PPV model made sense when the UFC struggled to attract mainstream advertisers. They don't have that problem anymore.

It would make much more sense to broadcast the cards with commercials instead of behind paywalls and PPV. Not only would it be more lucrative, it would also more readily grow viewership by making the product more accessible and more likely to reach to new fans.

i hate commercials but I’d watch all UFC cards if they were on regular tv with commercials

 

[Mangar]

War Dana

 

[StreetJudas]

He’s right. We need to give back to the fighters and stop stealing from them

 

[StreetJudas]

I loved it when he said he was literally going to have the F.B.I come to our houses and arrest us......

One guy did get caught though

 

[StreetJudas]

It’s a short clip but it’s indicative of how manipulative and cut throat Dana is. Notice how he blames the fans who stream UFC as a reason fighters aren’t being paid despite it being his responsibility.

Give back to the fighters and buy PPVs or stop bitching about fighter pay

 

[Post 2 Decision]

It's 2022 and certain bush league organizations are still balls deep in the prehistoric PPV model...

The UFC is like hotel room porn
Wait, do they still even do that in this day and age where everyone has access to porn on their phones?