Media Dana gets asked about fans streaming UFC

[Corrado Soprano]

(Swipe left for video)

 

[Small Town Andrew]

I am still laughing at him. It's funny he thinks it makes a difference. I have more options for streams than ever before

 

[Corrado Soprano]

Dana calling the person who asked the question over the internet a ‘dummy’ is a nice added touch.

 

[Portland8242]

How dare you steal a fraction of that 15% of revenue we pay the fighters!

 

[Iron Nick]

Dana White:
Stop bitching about the fighters not making enough money, if YOU are the one illegally streaming PPVs!

Also Dana White:
Filthy rich despite all illegal streamers and gives 250k away for fun while fighters have to worry about making ends meet

 

[LBNose]

How dare you steal a fraction of that 15% of revenue we pay the fighters!

I mean, it could always be the 1% Nike pays to its workers

 

[Iron Nick]

The UFC could make 10 times the amount of money it does now and Dana still wouldn't pay the fighters better unless someone holds a gun to his pink head

 

[Kingz]

 

[Hellowhosthat]

I genuinely think other people who work for the UFC are just telling him they caught one in the hope he'll shut up about it.

 

[Corrado Soprano]

It’s a short clip but it’s indicative of how manipulative and cut throat Dana is. Notice how he blames the fans who stream UFC as a reason fighters aren’t being paid despite it being his responsibility.

 

[domi28]

Pierre Woodman.

 

[HeDidn'tWantTheFight]

Whether I stream or don't stream directly correlates to card quality

If it's a great card and I don't want to miss action/mess around, I buy it. If it's anything less than that, I stream it.

Put on better cards Uncle Sunburn.

 

[Sweater of AV]

Dana has finally accomplished his goal. His cards are so bad that people won't even bother streaming.

Well done, Uncle Bald.

 

[Johnnny]

This could all be fixed if they finally abandoned the PPV model and broadcast their numbered events with commercials. Then streaming wouldn't really matter because the advertisers would still reach those eyeballs and be willing to pay to do so.

The average UFC main card lasts 180-200 minutes but contains only 50-55 minutes of fight time. That leaves plenty of time for commercials.

For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

That is the equivalent of 812,000 PPV buys at $74.99 a pop.

Most UFC PPV cards fall short of 400,000 buys. ESPN pays the UFC the equivalent of 500,000 buys in the current deal. But they would earn much more if they took it off PPV and just aired it with commercials like other popular sporting events.

The PPV model made sense when the UFC struggled to attract mainstream advertisers. They don't have that problem anymore.

It would make much more sense to broadcast the cards with commercials instead of behind paywalls and PPV. Not only would it be more lucrative, it would also more readily grow viewership by making the product more accessible and more likely to reach to new fans.

 

[dogsdonutsdragons]

Dana White:
Stop bitching about the fighters not making enough money, if YOU are the one illegally streaming PPVs!

Also Dana White:
Filthy rich despite all illegal streamers and gives 250k away for fun while fighters have to worry about making ends meet

dana doesnt give away money for "fun" if you are talking about the nelk boys they have been working with the ufc for promotion. 250k for like a year or mores worth of promotion and vlogging trips to the events among other things like promotions and deals with casinos they had and sponsoring fighters with happy dad. dana is a businessman hes not some sugar daddy to the cool kids. there are other things to be annoyed at him with
they have also gifted dana some things oddly enough

 

[Poirierfan]

It’s a short clip but it’s indicative of how manipulative and cut throat Dana is. Notice how he blames the fans who stream UFC as a reason fighters aren’t being paid despite it being his responsibility.

To be blunt, Dana's a lying bitch.

 

[MarleyLynx]

I am still laughing at him. It's funny he thinks it makes a difference. I have more options for streams than ever before

Cap

 

[Fergelmince]

This could all be fixed if they finally abandoned the PPV model and broadcast their numbered events with commercials. Then streaming wouldn't really matter because the advertisers would still reach those eyeballs and be willing to pay to do so.

The average UFC main card lasts 180-200 minutes but contains only 50-55 minutes of fight time. That leaves plenty of time for commercials.

For regular season NFL games with national audiences, advertisers pay an average of $811,700 for a 30-second commercial spot.

If ESPN charged even half of that for a commerical on UFC numbered cards (instead of making them PPVs), they could make $60.9 million ($405,850 per commercial * 2 commercials per minute * 75 minutes of commercials during 180-200 minutes of air time).

That is the equivalent of 812,000 PPV buys at $74.99 a pop.

Most UFC PPV cards fall short of 400,000 buys. ESPN pays the UFC the equivalent of 500,000 buys in the current deal. But they would earn much more if they took it off PPV and just aired it with commercials like other popular sporting events.

The PPV model made sense when the UFC struggled to attract mainstream advertisers. They don't have that problem anymore.

It would make much more sense to broadcast the cards with commercials instead of behind paywalls and PPV. Not only would it be more lucrative, it would also more readily grow viewership by making the product more accessible and more likely to reach to new fans.

This is an interesting point. I just don't know if the UFC could command even half of what the NFL/broadcaster charges for a regular season game. Even a bad scenario game for the NFL, i.e. low ratings teams on the lowest ratings night (SF -TEN week 16, Thurs) pulls in 7.9M viewers https://www.sportsmediawatch.com/nfl-tv-ratings-viewership-2021/. And they probably negotiate by giving the advertiser a package deal - like "we'll let you have 1 30sec ad on early Sunday, 1 30sec ad on Sunday night Football as along as you put an ad on Thursday night for $XXX." The last ABC UFC prelims pullled in 1.8M over 2 channels for UFC 276 (929K on ABC, 871K on ESPN) https://www.mmanews.com/2022/07/ufc-276-prelims-ratings/.

 

[Michelles Deformed Eye]

I loved it when he said he was literally going to have the F.B.I come to our houses and arrest us......

 

[Athlas]

I plan on streaming ufc 278.