He definitely seems to be loyal to his crew, but other than that he's out for himself.
A lot of help he's done for the FW and LW divisions after winning the belt.
When he tries to sell a fight, he does it for himself.
Is he donating money to fighters? Is he holding seminars to teach them how to get paid more? You make it sound like he's a Robin Hood or some kind of advocate for MMA fighters outside of his camp.
In reality, he's gotten MUCH more help than he's given (still not sure what he did that wasn't solely for the sake of him and his camp). He's stole his shtick from various sources (most notably Money Mayweather) - even "Who the fuck is this guy?" was a borrowed line. Disregarded titles to chase bigger paydays after being gifted early title shots, and left the title picture to rot.
Charged for an interview (who besides his idiot fans would pay for that? They need to pay to hear him speak?).
This dude is just a money grabber, and if the UFC brass weren't also out for the money grab, he wouldn't have made it to the big paydays unless he swam with all of the sharks.