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Like it or not, Conor is making that money. He thinks Max will lose, so he's already pushing his match versus Khabib. Whatever he has to pay in lawsuits, he has more than made up for in his next ppv share.
Conor is now in Khabib's head. Instead of thinking about Max, he's thinking about Conor.
Like him or not, he knows how to promote.
Conor is now in Khabib's head. Instead of thinking about Max, he's thinking about Conor.
Like him or not, he knows how to promote.