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The way he is promoting against Cowboy is exactly how Sonnen promoted against Brian Stann. He's going against an all-american blue collar guy, so he takes the high road and he's very respectful.
There's not a lot of clips of the promoting left on YouTube that I can find, but there's a pretty good example: (timestamped at 2:39) Pretty much exactly the same as Conor did today.
There's not a lot of clips of the promoting left on YouTube that I can find, but there's a pretty good example: (timestamped at 2:39) Pretty much exactly the same as Conor did today.