Chuck E. Cheese opens new locations with arcades targeting adults

[Madmick]

CHUCK E. CHEESE LAUNCHES CHUCK’S ARCADE™, A CLASSIC BRAND EXTENSION USHERING IN A NEW ERA OF MODERN ARCADE GAMING | Chuck E. Cheese

With locations coast to coast, the new brand blends cutting-edge play with classic favorites for a one-of-a-kind experience

www.chuckecheese.com

DALLAS (June 30, 2025) — Chuck E. Cheese, the iconic name behind America’s favorite arcade and family entertainment centers, is stepping into a new era with the launch of Chuck’s Arcade™. This bold new arcade concept from Chuck E. Cheese combines classic games and the hottest new games alongside iconic animatronic characters.

The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night. Chuck’s Arcade™ is a modern-day love letter to the games and people who made Chuck E. Cheese great...

Chuck’s Arcade™ locations are now open in major malls across the country including in St. Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and St. Louis — with more locations on the horizon...

While the focus is on cutting-edge play, Chuck’s Arcade™ also features a curated collection of retro legends— think Ms. Pac-Man®, Galaga®, Mortal Kombat®, Donkey Kong® and Centipede®—offering a nod to the games that shaped generations. It’s a fresh, modern arcade experience, providing what’s next in arcade entertainment with just enough nostalgia for anyone looking to relive a classic high-score chase.

As Chuck E. Cheese approaches its 50th anniversary, the brand is expanding with 10 Chuck’s Arcade™ locations across eight states—including the one-of-a-kind Chuck’s Arcade and Pizzeria in Kansas City, Missouri, featuring original artwork spanning the history of Chuck E. Cheese and a full menu. Every Chuck’s Arcade™ offers a unique environment, with a distinct lineup of today’s hottest games and a rotating mix of retro classics. No two locations are exactly alike.

Adding to the experience, each arcade is overseen by an animatronic character such as Chuck E. Cheese or one of the other characters from Munch’s Make Believe Band —historic figures from the brand’s past, now standing watch as a nostalgic nod rather than performing. Select locations also feature exclusive retro-themed merchandise: classic logo apparel, collectible toys, novelty candy and prize redemption items, all celebrating the magic of winning that fans have always loved.

City	State	Address
St. Petersburg	Florida	2287 Tyrone Square
Buford	Georgia	3333 Buford Dr.
Kansas City	Missouri	8809 State Line Rd.
Nashua	New Hampshire	310 Daniel Webster Hwy
Salem	New Hampshire	99 Rockingham Park Blvd
Victor	New York	7979 Pittsford-Victor Road (Route 96)
Oklahoma City	Oklahoma	1901 Northwest Expy
Tulsa	Oklahoma	7021 S Memorial Dr.
El Paso	Texas	8401 Gateway Blvd W
Brea (Coming Soon)	California	1065 Brea Mall

I love the touch where they made the air ventilation system look like Super Mario pipes-- at least in one of the locations.

 

[Zazen]

That's actually pretty cool. Maybe arcades are making a comeback. There's an arcade that opened up a year ago in a dead mall near my home. It's like the only thing people go there for now. It's 20 bucks to play as long as you want. Haven't been there myself but sounds like a good deal.

 

[The Clark]

Looks like Dave and Buster's. Cool concept, but nobody makes real arcade games anymore, so it's all movie licensed trash and ticket games.
If you like the sound of this, just go to a real barcade. Same idea, but with actual classic arcade games. It's a blast.

 

[KaNesDeath]

What about this is targeting adult patrons?

 

[TeTe]

What about this is targeting adult patrons?

Nothing really. Seems like they're going the Dave and Busters or gameworks route and giving parents an excuse to get hammered while their kids play video games.

 

[Lycandroid]

the arcade revival thing is real. They have a music venue that is also an arcade that opened up not too long ago in my area and I was delighted to see they had Children of the Atom there.

 

[KaNesDeath]

Nothing really. Seems like they're going the Dave and Busters or gameworks route and giving parents an excuse to get hammered while their kids play video games.

Might be their eventual goal. Video of the New Hampshire location doesnt have food or drink.

 

[Madmick]

What about this is targeting adult patrons?

This was made explicit by the company itself in their official press release I both linked and partially quoted in the OP. I even included this excerpt:

The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night. Chuck’s Arcade™ is a modern-day love letter to the games and people who made Chuck E. Cheese great...

The apparent focus on adults comes from the retro gaming angle.

While the focus is on cutting-edge play, Chuck’s Arcade™ also features a curated collection of retro legends— think Ms. Pac-Man®, Galaga®, Mortal Kombat®, Donkey Kong® and Centipede®—offering a nod to the games that shaped generations. It’s a fresh, modern arcade experience, providing what’s next in arcade entertainment with just enough nostalgia for anyone looking to relive a classic high-score chase.

 

[KaNesDeath]

This was made explicit by the company itself in their official press release I both linked and partially quoted in the OP. I even included this excerpt:

Tried but im not reading in four line chunks of a two page press release. That massive dialog box from their website regarding cookie management im not touching.

 

[Madmick]

Tried but im not reading in four line chunks of a two page press release. That massive dialog box from their website regarding cookie management im not touching.

Heaven forbid they paragraphed it, and LOL at a gamer who is like an old person at a nursing home he is so lost and confused he can't even navigate the interwebz to read an article. L2blockelements.

 

[SwamiLeoni]

I've been with my 4 year old son to about 5 or 6 birthday's here. The place is an absolute birthday machine. Tables lined up, each with a kids birthday and they just crank them out one after the other. They added a little jungle gym in ours which the kids love. I like the 2-hour free unlimited play card that collects tickets for you. They also lock your kids inside and make sure each parent has a matching number with their kids. Worst part is, they limit you to two beers. Overall, a cool experience for 2 hours. Wish they would expand the one we have.

 

[method115]

Nothing really. Seems like they're going the Dave and Busters or gameworks route and giving parents an excuse to get hammered while their kids play video games.

Yea that's exactly what this reminded me of.

 

[KaNesDeath]

Heaven forbid they paragraphed it, and LOL at a gamer who is like an old person at a nursing home he is so lost and confused he can't even navigate the interwebz to read an article. L2blockelements.

Watched the video. Saw no food or drink services, leasing mall popup locations, modernized arcade games and aisles not setup for adult passage. Oddly enough the only persistent stream of adults that visit malls weekly are those from nursing homes.

They seem to be clearly targeting tweens and teenagers under the premise of adult entertainment. For the one thing children in this age bracket enjoy is being treated as and engaging in older aged activities.

 

[Zazen]

I've been with my 4 year old son to about 5 or 6 birthday's here. The place is an absolute birthday machine. Tables lined up, each with a kids birthday and they just crank them out one after the other. They added a little jungle gym in ours which the kids love. I like the 2-hour free unlimited play card that collects tickets for you. They also lock your kids inside and make sure each parent has a matching number with their kids. Worst part is, they limit you to two beers. Overall, a cool experience for 2 hours. Wish they would expand the one we have.

Limiting adults to 2 beers is a good thing. There’s a lot of people that becomes assholes when they’re drunk and that would ruin the experience for everyone. If I’m with my kid I would definitely not enjoy that. I hate going to eagles games for that reason. My kid isn’t near that age though yet. She’s never even seen a video game. I’m waiting until 5 or so to get started with the kid games

 

[Pittie Petey]

So, either zero beers or only two beers, depending on location, guess you'll never catch ole Pete's sweet buns in one of these gimmicks, I'll stay rocking with the homies D & B, where the drinks flow like beer and the shots are as unlimited as the play cards(as long as you can pay for both)

 

[gondo]

I can’t tell how this targets adults exactly. Are kids banned for certain hours of the day?
It looks like just another arcade to me.

 

[Ibm]

I love this place. Absolutely a blast to have your birthday party in no matter what age you are.

 

[My Spot]

So a bunch of fake "arcade" games. Adults want to play what they actually played back in the 80s and 90s.

 

[Madmick]

So a bunch of fake "arcade" games. Adults want to play what they actually played back in the 80s and 90s.

Looks like they've mixed in some new stuff to keep people's kids happy since there's no pizza, no ball pit, no animatronics.

They've captured a core part of that old experience with the Skee-Ball, Mini-Basketball, and Air Hockey. Apart from the retro titles they mentioned I've seen Missile Defender and X-Men in some of the photos. The "Cruisn' Blast" is a clear homage to the old Cruisn' USA games.

It's funny how certain classics that were in nearly every arcade in the late 80's and 90's I don't necessarily associate with Chuck E. Cheese, or vice versa. For example, while it wasn't really popular in general arcades where I grew up, every Chuck E. Cheese location I ever went to had Dragon's Lair, and they had it forever. Meanwhile, I don't really associate some of the other hallmarks with Chuck E. Cheese that were in every mall or department store or roller rink arcade like NBA Jam, Golden Axe, Double Dragon, and Street Fighter II.

 

[KaNesDeath]

I can’t tell how this targets adults exactly. Are kids banned for certain hours of the day?
It looks like just another arcade to me.

They arent. That was just PR garbage.

From what others have posted each storefront seems to be tailoring themselves to the clientele they attract. While their main target demographic is still minors.

North American esport orgs and even Gamestop tried to pivot to this adult oriented arcade/console/Pc/tabletop model pre-Covid. With esport orgs it was part of their expansion strategy to create city based fanbases for their franchised league teams.