Champs get PPV points in their contract unless the negotiate them off like DJ did.
He took a different structured contract because he knew his division does not sell.
That was 2- years ago, that might have changed now.
But Holly got PPV points for fighting Tate & Tate gets then for fighting Nunes.
This is quite interesting me from a pay perspective. It is very possible that this PPV actually looses money because of all the high purses+points. These are all based off the last purses and potential new contracts:
DC-90k/90k+points (UFC187)
Jones-500k+points (UFC 197)
Brock-1M(?guess last disclosed was 400k)+points
Hunt-over200k (last disclosed was 160k in 2013)
Tate-46k/46k+points(UFC 196)(new contract issued probably closer to 250k)
Nunes-28k/28k
Aldo-400k(UFC194)(possible points)
Edgar-180k/180k(TUF finale)(possible points)
Cain-400k(might have went up this was in 2013 UFC 160)
Browne-60k/60k(UFN 81)
Cat-100k/100k(UFC 184)
Pena-15k/15k(UFC 63)(went up due to TUF escalation maybe 20k/20k)
Hendricks-100k/100k(UFC 82)
Kelvin-30k/30k(UFC 183)(should be higher due to TUF contract maybe 50k/50k)
TJ-70k/70k(UFN 81)
Assuncao-28k/28k(UFC 170)
Sage-40k/40k (UFN paige/rose)
Marin-12k/12k (TUF finale not reported, second fight under TUF contract)
Diego-75k/75k(UFC 196)
J-lau-54k/54k (TUF Finale)
Gegard-no clue has not fought in the states for 3 years maybe 75k/75k?
Santos-19k/19k(UFN 80)
Miller-59k/59k (UFC 196)
Gomi-50k/50k (UFC 125, over 5 years old possible higher maybe 75k/75k)
Potential guarantees alone could be 3.65M, if everyone with points gets 2-5 M that could be a ton more.