Bellator kickboxing means Goldberg, Jose Canseco etc will be signed.
Kimbo vs Goldberg kickboxing match.
I dont really care about kickboxing like mma but once they got rid of Glory they wanted to do their own, control the matches.
Rather than two best kickboxers nobody knows Bellator will give you strikers in mma, MVP, Rampage, Kimbo, Daley, guys who like to strike more. Use mma names that have a built in fanbase and lure them to watch them in squash matches.
Mix in a few legit guys like Schilling, maybe steal a Glory fighter or two and then do some freakshows like Kimbo, Goldberg etc.
I can tell you it will get better ratings than Glory, also since Bellator only has certain amount of events they can give fighters chance to make money doing this.