You are so off it is ridiculous & you don't understand the DAZN deal
nah you dont seem to understand it.
think of it this way. Imagine if UFC moved all its live content to fightpass and allowed fs1 to simulcast a bunch of the fightnights that air on fightpass.
what do you think would happen to ufc on fs1's ratings? it would tank because not only is all the content on fightpass but in addition the best content is exclusively on fightpass.
fs1 would never agree to it because all they would be doing is sending their viewers to fightpass. this why the fox cards are blacked out on fightpass.
fox would never do it because they care about the ufc ratings on their network.
Viacom is doing it because they probably realize they will never be able to get the ratings they want from bellator so this is their exit strategy.
if they cared about bellator ratings the deal wouldnt have been structure this way. they would have kept a portion of the content exclusive to paramount, etc...
ofcourse Paramount cares about ratings in general but they didnt do this deal to increase ratings for bellator, they did this deal because they realized bellator couldnt get them the ratings they wanted and this was the best way to eventually get it off the network.