I don't know if beauty was necessarily the prime requisite but we're at this bigshit boobabalooza summer event with Vince Neil and Pat Benatar and Helix Loverboy or whatever, it's an all day and night thing, blazing sun. If you're for the long haul (there is no other haul), you set up camp near the portapoties, not on them, but the north star. As shit's melting on, I'm talking to the Asian guy who's playing guitar for Vince, there's tattoo shops set up, for a-couple-steps-from-day, event, you didn't have to squint, it was elbows and conversation, ended up being a great time, great energy, the bands were rocking hard, it was a real event where stop where everyone was having a great time, it was a great night, and vibe.
What could just be another throw-away night on a tour, it was just one of those perfect nights, the whole day leading in, and even the beautiful trainwreck exit the next day, one of the great nights ever.
The girls were taking a piss and I was talking to the guitar guy between sets up at the stage, and I have a tap beer and been dragging this fifth of Jack Daniels around all day. I guess the event was sponsored by Jack Daniels and Jack Daniels people all over the place. This man and woman photographer team came up to me and asked if they could take some pictures of me. They made me sign some shit and said if they used any of the shots in advertisements, they would let me know and I would get paid. They also brought me back by the huge Jack Daniels banner and were posing me around, I had a leather jacket, they were twisting me around, laying at my feet.
The girls didn't see the origin of this, they just come back from the pissoirs and yapping with the sunny world and see me with a team of photographers buried in everything Jack Daniels and a new fifth in each hand. I shit you not, this went on for like an hour and a half. They gave me no promises, and I took none, I just looked like any generic long haired nut in a leather jacket packing around a fifth of jack and a couple girls. ...endgame, They took a bunch of pictures, took me on stage, gave me the huge backdrop Jack Daniels sponsor banner the size of a two story house. Hugs and phone number exchanges and all that. I took it with beyond a grain, ....but for a split intoxicated moment, more than a moment, I thought in my bloviated imaginate that, ya know what there's the Marlboro Man, who did it his life, and never smoked, ..Not saying I deserve to be the face of Jack Daniels for the next twenty years. But the Marlboro Man never smoked cigarettes (look it up}.
In my opinion, and not like a cocky fuck, like yeah, of course I'm the obvious face/persona of the Jack Daniels brand in the varied media visual campaign of tv, billboard and magazine print for the rugged NW region of rugged Jack Daniel drinkers, who can still cue a read card. They took a bunch of pictures, half the night, and hugs and fizzles. They gave us a ton a shit, the huge house size banner, cases of Jack, Vince got a stupid little tattoo. It was a great fucking night. I don't know that I could've been the face of Jack Daniels, but I know for a long moment in time, a crew of people were thinking about it. ...An assload of picture were taken. Some still exist.