Wouldn't that make sense though? You don't really hate or dislike him, because you don't know him as well as people who watch his show. Not saying you would if you did watch it. just saying other people are a bit more familiar with his negative tendencies.
Also, Ariel has upped the aggro attitude since he doesn't answer to ESPN or any other real big org anymore. I'm sure he still answers to someone, but they seem to let him do his thing much more. So some people, who may have liked him, could have soured on him over the way he has changed over recent times.