Overhyped fighters are incredibly difficult to get behind and his "rise" was one of the least impressive. At least Houston Alexander beat a top 10 opponent in his debut ffs.
However, even disregarding his INCREDIBLY obnoxious "fans", he himself is a pretty dislikable person. Misses weight, hides behind a ton of excuses, spends more time talking crap online than actually fighting, is extremely entitled despite still not having achieved that much in a now 4 year UFC career, and he just reeks of being a future "rank squatter" who will not be an active champion if he gets the belt/will likely hold up divisions with bs.
Combine all of that with him being a fighter the UFC has clearly been trying to cram down our throats, no... have never been a fan and will not become a fan in the future even if his success continues.
His fighting style is really not that special to me IMHO and with all of the bells/whistles of his hype aside, he's just another grappler who actually has below average cardio compared to other elite grapplers. Sure he has fairly heavy hands and will engage in the standup but he's still a fairly sloppy/awkward striker IMO.
As much as I don't like/understand the hype for Sean O'Malley, I at least feel like he has excelled with the chances he was given as he was thrown to the wolves pretty quickly. Khamzat has been hyped as a killer for nearly 4 years and was not overly impressive in either of his fights against top 10 opponents. He still feels like a question mark at this point so it's very annoying to hear his fans act like he's a future GOAT