I think he's definitely messing up and he's probably going to lose his job soon.
Dana has recently
lost Ngannou
Gave Colby a titleshot that has the MMA world confused and annoyed.
Slapped his wife.
Slap fighting.
Trashed Jan and Ankalaev for a draw? The arguable 2 best LHW's in the world.
Shut down easy money Holland vs Masvidal beef.
Might give old man Stipe a undeserved title shot.
I feel like there's more but some of the shit he's doing has been pretty surprising for how negative it's been.
You must have the memory of a goldfish. Things that were supposed to "turn the tides against Dana" and lead to him losing his job:
Cutting Fitch and the rest of AKA
Fertittas selling UFC (remember all the "WME will never have someone this unprofessional running the UFC" talk? LMAO)
Feuding with champions (Woodley, Stiopic...take your pick)
Reebok deal and cutting Stitch Duran
Kicking Ariel out of UFC 199
Fighter Association with GSP, TJ, Cowboy, Cain, Tim Kennedy and Bjorn
Anytime a high profile fighter is let go - Rory Mac, Moose...take your pick
Signing Greg Hardy and putting him on the same card as a DV victim
Endorsing Trump
Letting Brock fight with PED exemption
Mighty Mouse expose
Hell bend on holding events during COVID
And what happened instead in reality? Dana re-signed 7 year deal with Endeavor, and the UFC tripled in evaluation from 2016 to 2023. Meanwhile BloodyElbow, the biggest anti-Dana, anti-UFC hater website just got shitcanned by VOX and has to rely on fan donations to survive. Dana is a wife cheating wife beating douche, but he's 100% correct when he talks about MMA journalists and forum dwellers: you don't know what the fuck you're talking about.