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Because it's unique. Before TNA went full retard, they utilized it very well, and it helped them form their own identity and stick out from the pack. Just another thing Hogan and Bischoff fucked up.
It is unique, but it strikes me more as a gimmick than anything else. Though like I said, I think it just doesn't look or feel right to me, not only the ring itself but also the action inside the ring.
If they really want to stand out, instead of a six-sided ring, they should a) provide an edgier product than the WWE, and b) feature better writing than the WWE.