Economy Anheuser-Busch loses more than $5 billion in value amid Dylan Mulvaney Bud Light controversy

[CrimsomSky]

They didn't actually lose $5B, though. Share price went from around $66 to around $63 over the course of a week, and now it's back up to $65.90 last I checked. It was $60.25 at the start of March. The OP is just really bad analysis, whatever you think of the issue.

Well his title was misleading then.

 

[Sara]

It was deleted with the quickness, but not before many saw it. He said it to Cubo da Sangre, after he ran out of his typical bullshit and even his usual pack of cheerleaders weren't backing him up.

I mean I didn’t see it, so again with a grain of salt, but he literally called for my canning over imo much much much less…….so hypocrite much Jack? (If it’s true of course) I’ve literally never reported anyone for being mean to me. Just animal abuse pics, terrible porn bombs, threatening to literally tape me, and liking nickel back like @TeTe

 

[spamking]

If that . . . some folks are so stupid.

 

[lifelessheap]

I don't get it. What made him so mad to do this?

That is a crime. His life is probably empty. Just choose to vote with your wallet. LoL

 

[syct23]

This blunder is a case study for future generations about failed rebranding.

Well if future generations have the short attention span that this generation has, there will be no need.

 

[RoastBeast]

Lol, this sort of dumb shit isn’t new, it’s just about all you guys do.

Endless culture war bullshit and believing in ridiculous conspiracy theories.

Yeah like all those covid conspiracy theories that wound up being right. Also the Hunter Biden conspiracy theory. Remember Trump and Russia? You sure did fall for that one.

You guys go after women who speak up about men competing in their sports.

Your side also goes after peoples jobs if they say something you don't agree with.

Just absolutely awful human beings, top to bottom.

 

[Seano]

Well his title was misleading then.

I guess they didn't release this ad immediately in response to the controversy for any particular reason. I don't see any trans in the ad.

 

[Jack V Savage]

I mean I didn’t see it, so again with a grain of salt, but he literally called for my canning over imo much much much less…….so hypocrite much Jack? (If it’s true of course) I’ve literally never reported anyone for being mean to me. Just animal abuse pics, terrible porn bombs, threatening to literally tape me, and liking nickel back like @TeTe

Me? You're talking to someone on my ignore list, and I would encourage you to take whatever they're saying with a massive grain of salt. I do think the group would be better with tightened moderation (including carding or banning people for the kind of empty, vulgar insult posts you like to make--this isn't the OT).

 

[woodguyatl]

Losing five billions isn’t chump change or a success. This didn’t look like celebrating trans for a limited time, the vp straight up attacked their core customers and tried to change who they attract. It rarely works. The Canadian military did something similar and have been under recruiting for a few years. Transition have to be organic to be successful.

I’m not sure why nobody seems to have picked up on the fact that they are splitting their marketing. Bud Light has always been more liberal in marketing and as recently as 2016 made that explicitly clear. This is old news at best. “In January 2016, Vice President of Bud Light Alex Lambrecht announced that the brand was making radical changes to its strategy to reflect the way consumers and society are changing. "If we want to remain as relevant, we have to move with the times," he said. The marketing strategies behind Bud Light and its older brother Budweiser were moving in very different directions. While the liberal Bud Light toasted diversity, Budweiser has been playing on a rise on nationalistic fervor by temporarily renaming itself "America."

 

[woodguyatl]

I guess they didn't release this ad immediately in response to the controversy for any particular reason. I don't see any trans in the ad.

Not related. For 25 years Bud Light has been the more liberal advertising and Budweiser the more conservative. Here is a quote from 2016 where AB made it explicitly clear.“In January 2016, Vice President of Bud Light Alex Lambrecht announced that the brand was making radical changes to its strategy to reflect the way consumers and society are changing. "If we want to remain as relevant, we have to move with the times," he said. The marketing strategies behind Bud Light and its older brother Budweiser were moving in very different directions. While the liberal Bud Light toasted diversity, Budweiser has been playing on a rise on nationalistic fervor by temporarily renaming itself "America."

 

[Sara]

Me? You're talking to someone on my ignore list, and I would encourage you to take whatever they're saying with a massive grain of salt. I do think the group would be better with tightened moderation (including carding or banning people for the kind of empty, vulgar insult posts you like to make--this isn't the OT).

Jack I literally said with a grain of salt and IF in capital letters.

 

[Strychnine]

You're saying there's spineless politicians taking the knee to corporate donors?

No way... As if COVID and Pharma industry didn't slap us all in the face with that.

What booster are you currently on?

The best one.

 

[Sara]

Omg I don’t even remember the name of all the Covid boosters/shots!

astrozenica? Moderna? Johnson? My mind is blank!!

 

[kflo]

Hate because we are sick of this crazy agenda driven bullshit? Fine I hate lmao. But I hate fake pronoun snowflake bullshit, not trans people though.

What did AB say about “pronouns”? And what pronoun do you use for a trans woman?

I guarantee you I support the Trans community way the hell more than your virtue signaling does. I still don't want fake pronouns on my beer can or a New transitioned Trans Women being celebrated for his womanhood on it either....THAT is bullshit.

Your beer doesn’t have any pronouns. Nor does it have a picture of Dylan.

BTW, I am now going to use a red neck truck driver influencer to market my high end Prosecco to get a new buyer base....lmao

Would you call for a boycott of Prosecco?

Would you support boycotting ANY company that sponsors a trans person? Or is this because bud light is sacred?

 

[TeTe]

and liking nickel back like @TeTe

Preposterous allegations. You'll get challenged to a duel saying stuff like that.

 

[Sara]

I’m not even in advertising and I can think of a better campaign to promote inclusivity, still include Dylan, and not offend literally all of the client base

 

[Sara]

Preposterous allegations. You'll get challenged to a duel saying stuff like that.

Do y’all see how quickly he retorts to violence?

 

[kflo]

I’m not even in advertising and I can think of a better campaign to promote inclusivity, still include Dylan, and not offend literally all of the client base

This was an instagram post…….on her instagram……

 

[Sara]

This was an instagram post…….on her instagram……

Ok I can think of a stage instagram post

 

[kflo]

Ok I can think of a stage instagram post

Do you know that Dylan has 5x the instagram followers as bud light?