It's not doing badly at all. It's the same echo chamber of weirdos on Twitter that gets amplified.
The echo chamber is claiming AEW is "dying" because they sell like 4000-7000 tickets for a lot of episodes of Dynamite and like 2500-5000 for Collision, even though 3000-4000 tickets was pretty normal before the CM Punk boom period. Right now AEW is still booking big NBA arenas for some reason and not the smaller arenas they booked before the boom period so they're having to tarp off all of hard cam side, so the echo chamber is posting pictures of empty hard cam side and saying "lol see, empty buildings lol" even though like 4000-7000 people will be in the building and they post this while ignoring the fact that WWE literally tarped off half of big buildings for like a decade before the summer of 2022, and still has to occasionally do it right now during their boom period in some markets, but when AEW does it it's "lol dying company".
Their Revolution PPV on March 3rd for example has already sold out with almost 13k tickets sold in one week of tickets being on sale and the weird echo chamber is already coming up with reasons how that's bad somehow.
It's actually wild how much this weird Twitter echo chamber is working too. There's now a lot of "Twitter celebrities" in the IWC that particiate in this "AEW bad" circle jerk and their posts gain enough traction that it ends up in the algorithm of normal non IWC weirdos who just want to see some tweets about wrestling, so a lot of average casual fans are now believing it.