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I think his acting performance simply overcame his jarring appearance in The Wrestler. After that Travolta / Cage-ish rebirth, he hung on for a few years in the same way with a comeback but I don't think the strange look helped him at all.
If he had just kept working out and aged mostly naturally, I think there would be all kinds of roles out there for him if he were interested and able to pick good projects from bad ones.
The look seems like its linked to most of his castings over the last 15 years or so, not just the look of course but something like The Wrestler obviously called for a grizzled looking casting, same with Sin CIty, Iroman 2, etc.
Most actors who have decent long careers do so by moving a bit more towards a certain character role and he certainly has that.