It's not that I agree, disagree, morally object or otherwise, but I do get why Zuffa would be reluctant...until a superstar like Conor came along.
And then it turned out the vocal majority of casuals (including here) fucking LOVED IT, PPV's sold, and so they were now open to doing it more.
Even though all evidence suggests it bottlenecks both divisions and fucks things up across the board. But so fucking what, if the money is there, right?
I wish they hadn't ever begun this idiotic 'champ champ' era, and look forward to it being over. It's simply not sustainable.
TLDR: They were right to decline when Aldo & Edgar asked, and wrong to approve when Conor did.