The 2006 World Cup was adjudged a success comparable to that of the 1994 US World Cup.[citation needed] The German government reported that tourism revenue over the month of the World Cup was up roughly 400 million dollars. They made about 3 billion more dollars in retail such as jerseys and other paraphernalia regarding the Cup. Lastly, a reported 500,000 new jobs were yielded in preparation for the tournament. This impact sends ripples through an economy. Restaurants and bars were full to capacity at all hours of the tournament, and 15 million more spectators arrived in Germany than was expected.[7]
This success drew attention to the German professional league, the Bundesliga.[citation needed] As a result, sales of tickets and team paraphernalia have increased dramatically. Many global corporations witnessed the craze in Germany during the world cup and in recognizing the countries passion for the sport they have begun to sponsor many more German teams than prior to 2006. The global viewing of Bundesliga games has increased as well, helping these sponsors and German telecasters the profits they were expecting.[citation needed]
The 2006 World Cup had an operating budget (for staging the event, not inclusive of capital infrastructure costs) of