We have a heavyweight title fight coming up where both the champion and the challenger need a lot of help in the promotion side of their business. Miicic isn't good at doing interviews or promos, he's fairly boring and he doesn't even like promoting himself. He actually said he hates doing the promotional side of the business. Then there's the challenger Ngannou who struggles to even speak English. Even if he were to improve his English, he doesn't have charisma or the ability to get people outside of a small, hardcore niche of fans to care whether he wins or loses. Both of these guys need managers (in the sense of having someone act as a mouthpiece for them in interviews) and it should be obvious to them. How can guys who make their living in the fight business who are in their 30s not understand this? I understand that MMA is a relatively new sport but the concept of doing promos in a way that creates an emotional connection with the audience isn't new. If people don't care whether a fighter wins or loses and the fighter doesn't have the ability to get them to start caring whether they win or lose, then that fighter just doesn't have the necessary talent to do his interviews/promos on his own in a way that will maximize his earnings. The solution is to hire a manager to act as a mouthpiece. This is a time tested concept that is proven to work but none of the fighters in The UFC have availed themselves of one yet. That's absolutely incredible. Are they to proud to admit they aren't good on the mic or are they just too ignorant to be able to understand how much their income would benefit by using a manager?