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Meltzer:
UFC did a marketing study and there was a result that surprised a lot of people, and spoke to the changes in the fan base and rapid turnaround. There was a shockingly high percentage of the current PPV buying audience that had never heard of St-Pierre. As it turned out, a large percentage of the PPV audience around today came into the sport with Ronda Rousey and Conor McGregor, and have no historical knowledge of it prior to that point in time
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I'm curious of the exact number that never heard of him.
At first I was surprised, but I guess it makes sense
UFC did a marketing study and there was a result that surprised a lot of people, and spoke to the changes in the fan base and rapid turnaround. There was a shockingly high percentage of the current PPV buying audience that had never heard of St-Pierre. As it turned out, a large percentage of the PPV audience around today came into the sport with Ronda Rousey and Conor McGregor, and have no historical knowledge of it prior to that point in time
-
I'm curious of the exact number that never heard of him.
At first I was surprised, but I guess it makes sense