UFC needs to do this to create stars

[Fergelmince]

There have been very few fighters who are above the UFC brand historically; Ronda, Conor and Brock, that is it

Exactly. There’s no way they’re going to bank their billion dollar business on the hopes they’ll find the next brock, ronda or conor.

 

[Shaddows]

Fighters draw more if there is emotion attached to the outcome of their fights. Love or hate both work. Hate actually works better. Yes it's a cherry on top if they're good fighters with exciting styles but it's the personality that sells the most by far. So here's the idea. Have a reality show based in the Apex. Have the fighters come in spend some time there together (working out, playing cards, drinking whatever) Give them a platform to showcase their personalities. Yes it kinda would be like TUF without fights but with ranked fighters instead of rookies. Currently the only way casual fans get to experience a fighter's personality is via a press conference or 20 second post fight interview. The key to this is to come up with a really good idea for a show and promote the $hit out of it so people watch and get to know the fighters and be invested in their careers which means they will pay to watch them.

Sorry, but that's not a great idea.
FIghters, above all other sports, depends on one fighter beating up another fighter.
These are not their friends. they are literally the face of the enemy.

I don't think it would be good to put over-inflated egos all in the same place.

 

[Kevster]

The only way to turn some of those guys into stars would be to cover them in foil and get them to stick their arms and legs out.