Right.
So growing the sport and the fan base as the UFC has been at the forefront of over the last couple decades is just popularity and should not be counted or are you just discounting it greatly?
And who can forecast the future for us???
I love the assumptions. Can you back them up? How many multiple Conors would they have had and how do you know that for sure?
How do you know it should be far bigger when it is has been on a massive growth curve as it is?
Look I could say any successful company could be better and bigger if they only followed my blueprint. But it is meaningless without some proof. Ya that Amazon has done well but replace those dunces with me and it would be far bigger and more successful. <45>
and yet 2016 went into the can as the most successful year in UFC history.
UFC had biggest pay-per-view year in 2016
We will soon see how 2017 shakes out with all the changes as you usually expect some volatility in such a big transition.
No one likes the reebok deal so I won't defend it. I do however think the UFC had the right idea with it and I think Jon Jones screwed them over. I think Reebok was supposed to be the first major sponsor of many (one in each category) and eventually with enough major sponsors the money would be bigger than most fighters could get on their own outside the top guys. And since the top guys make good paycheques, oh well. It would have been better for the masses.
GSP was a leader in gaining big sponsor confidence and Reebok came on side and almost instantly Jones started his slide into his first of many troubles which IMO scared off any other major sponsors.
Anyway I am speculating on the above so it means nothing other than my opinion.
No one likes the Reebok deal as it is, yes.
But on the other fronts the UFC has lead in pushing up fighter pay and global expansion. MMA was a sport where only the very top guys could make a living and almost everyone else had to have a day job and now all sorts of fighters, coaches, gym owners, etc have had no career but MMA. And that is in LARGE PART due to the UFC.
That someone like Conor or Bisping came out of the UK is because of the UFC and what they fostered in those communities.
None of us know the future. So pretending we do with any certainty is just not sensible imo. There are a whole lot of smart people behind the UFC and while they are pivoting the company more towards the entertainment side than the sport side (and I don't like that BTW) we will have to wait and see if it produces a good return for them.