This generation is not impressed with bravery or courage. They are impressed with winning. Spotless, undefeated records. Its all about what you can sell or market. You can sell an undefeated record. You can sell a guy that is a multiple division champion. You cant sell a fighter that has fought the toughest guys out there with out a second thought, but wound up with a 23-14 record. Just the way it is.