That's precisely why dudes like this cannot beat Trump, no matter how much money they may have.
What Trump possesses is a 30 to 40 year old combative relationship with the media, a level of experience that few rich men or politicians possess, as well as a psychologically (if not necessarily scientifically or politically) perceptive mind.
He knows that you never, verbally, walk back on anything you've said, even if you may do so in action. He does not give in to other people's perceptions of what he ought to do or to say, but in most cases, decides to do the exact opposite, in a show of power (which is what appeals to the people he wants to appeal to).
Like him or not, many don't, but at the very least he possess this one particular trait of "great men".
I wouldn't call that the trait of a great man. It worked out for him since he was born rich. For the common man that is a disaster of a personality to have. I've seen people get fired from work because they forgot to wear a reflective vest, and then decided that arguing with the safety manager instead of just putting on the vest was a good idea. Because they didn't want to say they were wrong.
It is a terrible quality to have. Only the dumbest people in the world act that way. Idolizing stupidity seems a bit shocking.