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Because that is the amount it seems they bought the 10% off Flash for (according to rumors Meltzer & others heard).
The other rumor is they want to go public soon (long rumored since the sale that they would after the US TV deal).
Now i know a little bit about these things & there is no way they are not over-valued at $7b
$6b might be a reasonable top end.
Now if they go public, they seem to be thinking that it will go the same way WWE did.
WWE made 7x less profit than UFC did (before TV deal) but were valued at about 60% of UFC on the market
The other rumor is they want to go public soon (long rumored since the sale that they would after the US TV deal).
Now i know a little bit about these things & there is no way they are not over-valued at $7b
$6b might be a reasonable top end.
Now if they go public, they seem to be thinking that it will go the same way WWE did.
WWE made 7x less profit than UFC did (before TV deal) but were valued at about 60% of UFC on the market