I mean thousands of Brazilian fans over the years have always chanted "You will die!" to non-Brazilians and never showed respect for non-brazilian fighters when fighting in Brazil. Then comes Colby and pretty much says the same thing and everything blows up and Brazil feels its the most disturbing thing thats ever happened. Why the double standard?
nah.
Only to ignorant fools who don't want/care to recognize the blatant difference.
When UFC arrived in Brazil, they made all their shows as Brazil against the World.
This pretty much set the tone for most UFC events in Brazil, and hence locals obviously took side of their fighters.
To explain the difference, just note how the cards are here in US. Fights are not set with an American against non-Americans, and we still get plenty of chants of "USA!!! USA!!!".
UFC caters to nationalism, and it obviously works.
Add the fact Brazilian as nationalistic as Americans (or most other nationalities).
But before you start trying to compare the "USA!! USA!!!" chant with the "UH, Vai Morrer", you have to understand the irreverence of Brazilians.
At about the same time UFC arrived, there was a VERY popular movie in Brazil (
Elite squad - watch it if you can! it is an amazing movie!). - That's where the chant comes from.
Brazilians simply found amusing to use the phrase from the movie on the inherent violence from MMA, and hence the chant started, created roots with the UFC Brazil and since this chant became more or less the same meaning that "USA!!! USA!!!" has to Americans... but obviously with the aforementioned Brazilian irreverent sense of humor.
Once you understand this, it is quite clear to see they don't mean it.
No fighters were EVER attacked by the fans. Quite the opposite.
Most fighters roam free in Brazil before (and after) the event, and they are treated very well (said by all fighters during interviews).
Heck, even Sonnen (who was absolutely HATED due to his disrespect of the Nogs and Anderson Silva) was treated very nice while he spent months in Brazil - without security - while filming his TUF against Wandi.
He even owns a beach house in Brazil...where he goes... ALONE (or with his family)...
so now I need to ask you: Does that look like a place where they really wish fighters to die?
The answer is obviously no, despite what the taunt they scream at events translates to.
So no, the taunt isn't an offense thrown at the fighter. But what Colby said WAS an offense he hurled at Brazilians who were merely rooting for his fighter... one who is one of the most respectful guys in all of MMA. So I am sorry, they are not even close to the same thing!