It's the casual fan the UFC needs to draw into their events to reach the level of popularity that guys like Davies and Rogan predicted it would/will here. In a country - well, Kingdom - with little interest in grappling it's going to be pretty hard to draw them to a sport where it's a large part of it. There's room for growth, sure, but it's far more limited than shill merchants like Davies would have people believe.
I also didn't state that the UFC is only successful in the US because of amateur wrestling. You've inferred that, but it wasn't my point. I'm saying there's a difference in sporting culture here where there isn't any real interest in it. You'd need to educate people from the grass roots to convince people that it's interesting; and it's not just me making that point too.
The TV and PPV model over here - and sports in general - is completely different here. That's another factor which is going to limit growth.
I didn't say that you claimed it was the
only reason for the UFC:s success, so I don't know exactly what I supposedly inferred. You inferred that I inferred. How meta of you.
I just very much doubt that amateur wrestling is so embedded in the collective unconscious of America so that it indirectly draws casuals in. The reason for why UFC succeeded in the states, is because the UFC operates
from within the US. The amount of events and promotion they have done in other countries is a drop in the ocean compared to the US. And even so, they are selling out venues with shit cards in for instance Sweden where if you wanna watch normal events live you need to be up at 4 AM.
Why is it succeeding in Brazil? Sure, vale tudo and bjj is from Brazil, but virtually zero people were doing it or interested in it in comparison to for example soccer.
There are different reasons for why a sport might succeed in any given country.
For instance, you know why I, and many, many others like mma even though they didn't in the beginning? It's because it's the closest thing you get to actual one-on-one fighting, and it's interesting to find out who actually is the best fighter in the world.