In recent days many haters have been unable to contain their giddy excitement at the prospect of Conor losing his LW belt and with it, they claim, his 'marketing appeal' - Some are saying that he'll be "just another" fighter on the roster LMFAO. Have you lunatics forgotten the largest UFC PPV of all time was a NON-TITLE bout featuring guess who? But let's play your little game of belts meaning jack shit, for a second. What happened when he was stripped of the FW belt? Did he disappear into obscurity, did he lose his 'aura'? Or did he only go and fight Floyd Mayweather and sell 6.7m PPVs? Look, Conor not only doesn't care about the belt, it would in fact better suit his psyche to be stripped and fight for it again as challenger (tells a better story during the fight build up, sells more PPVs etc..) Sorry haters, another big L coming your way with this one.