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I'm probably guilty too, but let's reflect, please.
The newest thing in marketing, is online data analysis. See what people are talking about, looking at, spending their money on, listening to, and do it all online with ease. These firms are looking at places like this, and simply seeing what gets the most views, clicks and comments. It's being done with minimal AI that's compiling lists of topics/words/names that produce the most views/clicks. These are then interpreted and used by marketing firms to give personalities(aka fighters) a bigger online presence. More presence, more opportunities to make money.
And guess what? We fucking suck.
DC/Stipe and the 226 card in general, are epic. Great super fight, great card, just great MMA. And yet, t's a fucking whisper around here.
Colby and Woodley aren't even booked to fight yet, and all they had to do was say "Trump" and "racism" out-loud to start producing 10+ page threads.
Guess what this is gonna result in? More twitter wars based on using buzzwords to attract clicks, and less epic fights that are based on an abundance of merit. If we're talking about CM Punk more than we're talking about Mighty Mouse, guess who's gonna be pushed more? If we like guys like Cowboy Cerrone way more than we like WMMA, what should we be talking about to see more of one than the other?
We're literally digging our own grave right now and not realizing it. We're like a year away from cards with youtubers and instagram models on it, and nobody seems to even be noticing. Come on guys. Let's remember we're MMA fans, not talking fans. We're not insult fans. We're fans of fucking combat. Physicality.
We're fans of what happens when the talking stops. We really gotta stop telling them we're more interested in the words, because it's ruining our sport.
The newest thing in marketing, is online data analysis. See what people are talking about, looking at, spending their money on, listening to, and do it all online with ease. These firms are looking at places like this, and simply seeing what gets the most views, clicks and comments. It's being done with minimal AI that's compiling lists of topics/words/names that produce the most views/clicks. These are then interpreted and used by marketing firms to give personalities(aka fighters) a bigger online presence. More presence, more opportunities to make money.
And guess what? We fucking suck.
DC/Stipe and the 226 card in general, are epic. Great super fight, great card, just great MMA. And yet, t's a fucking whisper around here.
Colby and Woodley aren't even booked to fight yet, and all they had to do was say "Trump" and "racism" out-loud to start producing 10+ page threads.
Guess what this is gonna result in? More twitter wars based on using buzzwords to attract clicks, and less epic fights that are based on an abundance of merit. If we're talking about CM Punk more than we're talking about Mighty Mouse, guess who's gonna be pushed more? If we like guys like Cowboy Cerrone way more than we like WMMA, what should we be talking about to see more of one than the other?
We're literally digging our own grave right now and not realizing it. We're like a year away from cards with youtubers and instagram models on it, and nobody seems to even be noticing. Come on guys. Let's remember we're MMA fans, not talking fans. We're not insult fans. We're fans of fucking combat. Physicality.
We're fans of what happens when the talking stops. We really gotta stop telling them we're more interested in the words, because it's ruining our sport.