I don't want to see the Superbowl if its just randomly selected teams that matchup well for fun. People want the best to compete against the best, the entire idea of competition is to determine who's #1.
Thats why they compete during the season, to see who goes to the playoffs, and the best two teams rise from that secondary competition to create a champion.
Money fights are fun, but they should be the exception, not the rule. If you completely eradicate the sporting side of it, MMA is just a spectacle. That is the reason we don't get taken seriously, and are largely ignored by the general public. I'd much rather see MMA get a seat at the table.
It's not a once-or-twice a year circus act spectacle people should tune in occasionally. It should be a sport, among other professional sports, where the best compete to crown champions.