As corny as Colby comes across sometimes, he also does a good job
Him and Chael came up with a good gimmick. Trump loving alpha meat head. He adopted all the catch phrases and attitude. Its a good gimmick. Even people who see right through it want to see him get his ass kicked or hear him talk some more trash. It's already got him high profile fights and likely a title shot.
That said, the only way he beats woodley is if he can glue himself to him and woodley gasses. Colby at distance gets lit the fuck up