I think a definition of “dead” or “dying” needs to be established before we can say the naysayers will be wrong.
that's fair. i am very specifically defining the health of Zuffa by it's profitability.
i think it's a much better criteria than the one sherdoggers usually use. e.g. "i personally don't like what the UFC has done lately and think it will hurt them in the long term, not because i'm going to stop watching but because some other vague group of people out there might. i cannot exactly describe more, because it's just a 'gut feeling'". note that i'm not accusing you of this.
and when a TV deal ends and they take less on the next TV deal, that's when "dying" should be applied.
cheers.
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EDIT: i'm going to answer your question another way, with a metaphor (or comparison or something).
in 2004, Fedor detractors were sure he'd lose to Nog. wrong.
in 2005, Fedor detractors were sure he'd lose to CC. wrong.
in 2008, Fedor detractors were sure he'd lose to Sylvia. wrong.
in 2009, Fedor detractors were sure he'd lose to AA. wrong.
eventually he lost. suddenly
the guy who was wrong time and time and time again for almost a decade said to himself (and anyone else who would bother to listen) "ha! i always knew he sucked!
i was right all along!!!"
some day, Zuffa will be less financially healthy than it is today. maybe for reasons no one is thinking about right now. and i gracefully suggest that Zuffa detractors will pat themselves on the back when it happens, thinking they were right all along and suffering from the same blindness as the Fedor detractors above.
By the way, I suggest Apple stock will go down in the future. Jobs conned us!