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I always assumed it was because he was big and had brown hair and alliteration makes for good nicknames.
On Rogan's podcast today, they alluded that part of the reason he quit using it is because it is politically incorrect (the other reason is he wanted to match his podcast nameto his Showtime show).
On Rogan's podcast today, they alluded that part of the reason he quit using it is because it is politically incorrect (the other reason is he wanted to match his podcast nameto his Showtime show).