To attract a lot of money. Money that the company doesn't have. At this point, K-1 should become competitive with Glory and One at least. After that we can talk about becoming the old golden K-1.
I'm sorry to say this, but it's the truth. And it's visible when One steals their fighters. Under the circumstances, even the top athletes in Japan would walk to fight in Glory, if Glory focused on the lighter divisions.
Meanwhile, the K-1 guys are making their money promoting ONE. Chatri doesn't want to co-promote, he wants to be number 1 in the region. The Thai is a Trump-style businessman. And K-1 has nothing to do, since it is not speaking from this position.