there's no doubt that the UFC is looking 100% on the money side.
but fortunately, if they make fights that are too ridiculous on a sporting level, they will probably lose some audience.
basically, it's the fans who choose whether the UFC leans more towards the money side or the competitive merit side.
If Dana thought that making a fight between a decrepit 80-year-old ex-champion and a famous YouTuber was the title fight that would attract the most fans, he would do it without hesitation.
but doing freak shows or celebs fights would probably drive away some fans from this sport. that's what prevents them to ignore totally the sporting merit
but fortunately, if they make fights that are too ridiculous on a sporting level, they will probably lose some audience.
basically, it's the fans who choose whether the UFC leans more towards the money side or the competitive merit side.
If Dana thought that making a fight between a decrepit 80-year-old ex-champion and a famous YouTuber was the title fight that would attract the most fans, he would do it without hesitation.
but doing freak shows or celebs fights would probably drive away some fans from this sport. that's what prevents them to ignore totally the sporting merit