I'm convinced that continued internet usage by people who have trouble differentiating it from reality is just developing similar symptoms of autism spectrum disorder into the culture to the point where people pick up 'memes' as jokes that are originally ironic, but overused and obsessed about to the point that the irony is lost.
Hasbulla fans who don't know shit about him other than his image is no different than people photoshopping baked beans in every picture they come across. It's funny to them, but they can't explain why, and it's now too funny and time-consuming that it becomes a sunken-cost fallacy for them to keep treating it like just a joke. And it's that type of addictive and self-deluding personality that often appeals itself to scam shit like NFT's. To the point where they equate those two things on the level of an actual world event as important as the invasion in Ukraine, an event that actually has a tangible effect on the world other than these internet-overcome folks who just let things affect them, like the former two subjects.