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I didn't want this post buried on page 5 of the thread asking... Why does the UFC, and FOX love having female headliners. Strictly for that reason. I thought it wiser to have a new thread of rebuttle. Normally, I wouldn't create a thread to rebut another thread... So, cut me some slack here. I think the whole debate is an important one.
There are no cliffs as such. So, fuck the tl;dr crowd.
How is this for a hypothesis ?
The world population is about 50.4% male. Obviously, it is then about 49.6% female.
Ronda broke the barrier, and attracted more women to watch, and train mma. More than at any time since the sport was born. She brought mainstream women to the sport.
If you're trying to grow that demographic, as part of your audience. What do you do ?
Specifically in the case of Ronda. My guess is get her name and face everywhere. She has done pretty much every talk show in America. She even hosted SNL. And has been the only woman on the cover of Ring Magazine. She has been on the covers of countless mainstream magazines. She has appeared in major Hollywood movies. She even has more followers on social media, than Conor ( Sorry crickets... She's a much bigger mainstream star ).
Now that's what they did with Ronda.
But, how do you attract more new casual/mainstream women to watch women not named Ronda ?
No new casual/mainstream person is going to buy a ppv. Just to see 2, or 4 women they don't know, or barely know. So, how do you get their names, and faces out there ?
This is where a forward thinking P.R. team might suggest something like... I don't know...
Putting some of these women on free cards on TV. They may even suggest having some of these women headline these free cards.
Joanna has headlined free cards. So has Holly. They've also headlined, and Co-mained big ppv cards. Miesha, Nunes, Shevchenko, and Cyborg have all headlined UFC cards. All of them have drawn good numbers.
They've had at least 4 women coach on TUF... Again...Free TV. Lots of promo commercials on TV.
A woman might actually see a commercial, and decide she wants to see the event. It's on TV for free... So, why not ? Hell... A woman could even just accidently stumble upon it while channel surfing. Not all male fans buy, or watch the ppv cards. But some may watch the free cards on FOX. A woman may even watch one of those free cards with her boyfriend, or husband. Simply because he is watching it.
If a new viewer sees something just one time. It is possible they may become a fan. If that person indeed comes back to watch again... It's all gravy.
Because the regular established fans, or viewers are watching already anyway. It's not entirely about those regs, and established viewers.
Does anything I just said make sense ?
It should... Because that is EXACTLY what is happening. Some of you guys are so narrowmindedly focused on your hate for WMMA. That you can't see the obvious truth. Or see the logic behind it...Why are so many thread titles in here phrased in the form of a question ??? Exactly...Most posters here have no clue about mma in general. Let alone the inner workings of the business aspect of it. It's the exact same ridiculous bias, or outright ignorance, that sees clowns shitting all over MM, and the smaller weight divisions.
It's not rocket science, fuckers. It's called promoting, and trying to grow your business. Because how smart is it to just ignore almost half the world population, as a possible customer ?
MMA doesn't have only male fighters. Women are becoming a much bigger part of mma than ever before. Why would the UFC/FOX, and even Harley Davidson, etc, ignore female customers ?
Some of you guys are just painful to listen to. Completely clueless, and hating based on nothing but a narrow minded, personal opinion. Or worse... Mob rule.
No facts, no science, no common sense. Just plain old STUPIDITY. Lies, and calumny are always in fashion on Sherdog forums. And people incapable of thinking for themselves. For people that watch a sport totally predicated on being an Alpha... Most of you fucks are Beta to the core.
I'm glad I could once again help the unwashed masses, to pull their heads out of their asses. Note that my thread title does not ask a question. It's a statement. I don't much give a fuck if anybody agrees. But everything I wrote here is just common fuckin sense. And it amazes me that people can't figure this shit out on their own.
Here endeth the lesson.
There are no cliffs as such. So, fuck the tl;dr crowd.
How is this for a hypothesis ?
The world population is about 50.4% male. Obviously, it is then about 49.6% female.
Ronda broke the barrier, and attracted more women to watch, and train mma. More than at any time since the sport was born. She brought mainstream women to the sport.
If you're trying to grow that demographic, as part of your audience. What do you do ?
Specifically in the case of Ronda. My guess is get her name and face everywhere. She has done pretty much every talk show in America. She even hosted SNL. And has been the only woman on the cover of Ring Magazine. She has been on the covers of countless mainstream magazines. She has appeared in major Hollywood movies. She even has more followers on social media, than Conor ( Sorry crickets... She's a much bigger mainstream star ).
Now that's what they did with Ronda.
But, how do you attract more new casual/mainstream women to watch women not named Ronda ?
No new casual/mainstream person is going to buy a ppv. Just to see 2, or 4 women they don't know, or barely know. So, how do you get their names, and faces out there ?
This is where a forward thinking P.R. team might suggest something like... I don't know...
Putting some of these women on free cards on TV. They may even suggest having some of these women headline these free cards.
Joanna has headlined free cards. So has Holly. They've also headlined, and Co-mained big ppv cards. Miesha, Nunes, Shevchenko, and Cyborg have all headlined UFC cards. All of them have drawn good numbers.
They've had at least 4 women coach on TUF... Again...Free TV. Lots of promo commercials on TV.
A woman might actually see a commercial, and decide she wants to see the event. It's on TV for free... So, why not ? Hell... A woman could even just accidently stumble upon it while channel surfing. Not all male fans buy, or watch the ppv cards. But some may watch the free cards on FOX. A woman may even watch one of those free cards with her boyfriend, or husband. Simply because he is watching it.
If a new viewer sees something just one time. It is possible they may become a fan. If that person indeed comes back to watch again... It's all gravy.
Because the regular established fans, or viewers are watching already anyway. It's not entirely about those regs, and established viewers.
Does anything I just said make sense ?
It should... Because that is EXACTLY what is happening. Some of you guys are so narrowmindedly focused on your hate for WMMA. That you can't see the obvious truth. Or see the logic behind it...Why are so many thread titles in here phrased in the form of a question ??? Exactly...Most posters here have no clue about mma in general. Let alone the inner workings of the business aspect of it. It's the exact same ridiculous bias, or outright ignorance, that sees clowns shitting all over MM, and the smaller weight divisions.
It's not rocket science, fuckers. It's called promoting, and trying to grow your business. Because how smart is it to just ignore almost half the world population, as a possible customer ?
MMA doesn't have only male fighters. Women are becoming a much bigger part of mma than ever before. Why would the UFC/FOX, and even Harley Davidson, etc, ignore female customers ?
Some of you guys are just painful to listen to. Completely clueless, and hating based on nothing but a narrow minded, personal opinion. Or worse... Mob rule.
No facts, no science, no common sense. Just plain old STUPIDITY. Lies, and calumny are always in fashion on Sherdog forums. And people incapable of thinking for themselves. For people that watch a sport totally predicated on being an Alpha... Most of you fucks are Beta to the core.
I'm glad I could once again help the unwashed masses, to pull their heads out of their asses. Note that my thread title does not ask a question. It's a statement. I don't much give a fuck if anybody agrees. But everything I wrote here is just common fuckin sense. And it amazes me that people can't figure this shit out on their own.
Here endeth the lesson.
