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TLDR: Rodriguez got a temporary tattoo from sponsor Golden Palace, but since it was a competitor for the Mohegan Sun (which is where that UFC PPV was taking place), they told the UFC days before the event that it was cancelled. The UFC was losing a lot of money at this point in time and a cancelled event, according to Dana, would've put them out of business...all because of a temporary tattoo. Dana and the Fertittas managed to work it out with the Mohegan Sun and the event went on as planned.