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Remember that Peloton ad that was mocked so relentlessly that the company lost over a billion dollars in stock valuation?
Well a gin company (owned by Ryan Reynolds) made an unofficial "sequel" that satirizes it.
https://marketingland.com/how-the-p...-on-marketing-genius-for-years-to-come-272503
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial.
Well a gin company (owned by Ryan Reynolds) made an unofficial "sequel" that satirizes it.
https://marketingland.com/how-the-p...-on-marketing-genius-for-years-to-come-272503
Soon after the spot aired, actor and liquor brand owner Ryan Reynolds cashed in on the drama – and marketers everywhere scrambled to pick their jaws up off the floor. The ad spot for Ryan Reynold’s liquor brand, Aviation Gin, cast the same actress from the Peloton ad — in a sequel that tells the story of where the Peloton Woman is now. Spoiler: She’s downing Aviation Gin in a bar with two friends, wallowing in the aftermath of Peloton’s ill-conceived commercial.
