It depends. The could be going strong, but they could be out of business. They're shows in Dubai, Cambodia, Malaysia, and Indonesia make no money. They certainly have no base, and with a few exceptions, have found it very difficult to produce their own stars. This is mainly because they like "buying" talent, who then basically obliterate any local up an coming home grown names. Aoki, Askren, an Bibiano Fernandes are examples. They're internet PPV is also dismal. I also don't put much stock in their China venture. Their next event (happening in October, supposedly) hasn't even been officially announce yet, except through a vague facebook post from Victor Cui. Kinda odd. On top of that, pretty much no one cares about any of the fighters or champions. No casual fans can name a single champion, except maybe Askren.
On the positive side, the fights are usually really good an the pride rules definitely adds an extra dimension as a hard core fan. It's also good to see a lot of traditionally non-traveling asian fighters (mainly the japanese) venture outside shooto and pancrase to take on pretty legit competition. The presentation is also very, very good, and they've been putting on a huge amount of shows lately, an bringing in some of the fastest rising talent across the world. They'll probably become THE source for Asian an oceanic fighters in the future.
Overrall, I have a hard time believing they're coming even close to making money. The title belts change hands to often for anyone to care about who's fighting for them, and there's so many fighters on the roster it's just an inundation of foreign sounding names. If they're not making money at the gate, and they can't sell a ppv, I'm honestly not sure how long they'll be around. By my guess, China is the last hope. I would definitely like them to stick around. More mma is always better.