That's because MMA is more similar to pro wrestling than the sports are. In combatsports, especially pro wrestling (and face it, MMA is basically pro wrestling without a predetermined outcome). For years before MMA existed, pro wrestling fans would dream of getting the opportunity to get to see their favorite pro wrestlers fight each other for real.
MMA isn't like tennis or baseball or basketball. The intent in MMA is to cause your opponent pain and to damage his body. It's such a primal, violent sport that aesthetics, the most beautiful plays or maneuvers are not what seems this sport to the fans. The fans want to see two fighters who have some sort of a personal difference who will finally get to settle that difference in The Octagon.
So, how does the audience decide who to cheer for and who to boo for? What is their reason for even caring who wins? There isn't a hometown team to cheer for as in most big sports, so how do you get the fans to care who wins and who loses? How do you keep them from being so indifferent about who wins and who loses that they don't just stay home? The way you make the audience care about the fighters is through their personalities!
MMA isn't like tennis or baseball or basketball. The intent in MMA is to cause your opponent pain and to damage his body. It's such a primal, violent sport that aesthetics, the most beautiful plays or maneuvers are not what seems this sport to the fans. The fans want to see two fighters who have some sort of a personal difference who will finally get to settle that difference in The Octagon.
So, how does the audience decide who to cheer for and who to boo for? What is their reason for even caring who wins? There isn't a hometown team to cheer for as in most big sports, so how do you get the fans to care who wins and who loses? How do you keep them from being so indifferent about who wins and who loses that they don't just stay home? The way you make the audience care about the fighters is through their personalities!